Trust & standards
Advertising standards.
StreetLoop reviews advertising submitted to its network before it is scheduled. These standards explain what we look for.
Certain categories may require additional review, restrictions or may not be accepted.
StreetLoop retains the right to reject inappropriate advertising.
Campaigns must comply with applicable UK advertising law and relevant regulatory requirements.
What we review
Areas we consider.
- Accuracy
- Claims, prices and offers shown in advertising should be accurate and able to be substantiated.
- Misleading claims
- Advertising must not mislead, whether by what it says, what it implies or what it leaves out.
- Illegal content
- Advertising for unlawful products, services or activities is not accepted.
- Offensive content
- Advertising likely to cause serious or widespread offence, or that is unsuitable for a general audience, is not accepted.
- Intellectual property
- Advertisers must hold the rights to the logos, images, music and other material in their creative.
- Age-restricted categories
- Products restricted by age may need additional review and may be limited in where and when they appear.
- Alcohol
- Alcohol advertising may require additional review, restrictions or may not be accepted.
- Gambling
- Gambling advertising may require additional review, restrictions or may not be accepted.
- Financial services
- Financial promotions may require additional review, restrictions or may not be accepted.
- Health claims
- Health, medical and nutrition claims need particular care and may require additional review.
- Tobacco / vaping restrictions
- Tobacco products are not advertised on the network. Vaping and nicotine products are subject to specific restrictions and may not be accepted.
- Venue suitability
- Advertising must be appropriate for the venues and audiences where it appears, including any agreed venue-specific restrictions.
- Creative quality
- Creative should be clear, legible and produced to a quality suitable for public display.
This page summarises StreetLoop’s approach. It is not legal advice. Advertisers remain responsible for making sure their advertising complies with the law and any relevant codes and regulatory requirements.
Questions about a category?
Talk to us before you plan — we will tell you what may be possible.