How advertising works
From idea to live campaign.
Six clear steps. StreetLoop handles the screens, scheduling and delivery — you focus on the message.
Step 1: Tell us who you want to reach.
Share your objective, audience, timing and any areas you have in mind. A rough brief is enough to start.
Campaign briefExample- Objective
- Store opening
- Audience
- People living and shopping near the new store
- Timing
- Two weeks either side of opening day
- Placements
- WindowCounterShelf
Step 2: Build your coverage.
Together we select areas, venue types and placements. Coverage can be one neighbourhood or many.
Example coverage · Illustrative markers Step 3: Prepare your campaign creative.
Supply finished artwork using our creative guidance, or ask StreetLoop to prepare display-ready creative for you.
CreativeExampleOpening FridayNow open on the high street.Your new restaurantOpening offers insideWide format · Window and counter
Opening FridayNow open on the high street.Your new restaurantOpening offers insideUltra-wide format · Shelf
Step 4: StreetLoop reviews the creative.
Every advert is checked before it is scheduled — for clarity, quality and against our advertising standards.
Creative reviewApprovedOpening FridayNow open on the high street.Your new restaurantOpening offers inside- Message is clear and accurate
- Legible at a glance
- Meets StreetLoop advertising standards
- Suitable for the selected venues
Step 5: Campaigns are distributed remotely.
Approved creative is scheduled centrally and delivered to the selected screens across the network. No one needs to visit a venue.
StreetLoop platformWindowOpening FridayNow open on the high street.Your new restaurantOpening offers insideCounterOpening FridayNow open on the high street.Your new restaurantOpening offers insideWindowOpening FridayNow open on the high street.Your new restaurantOpening offers insideShelfOpening FridayNow open on the high street.Your new restaurantOpening offers insideCounterOpening FridayNow open on the high street.Your new restaurantOpening offers insideWindowOpening FridayNow open on the high street.Your new restaurantOpening offers insideStep 6: Monitor campaign delivery.
StreetLoop monitors playback and screen health so you can see where and when your campaign is delivered.
Campaign live Example campaign data- Locations
- 32
- Plays
- 18,420
- Delivery
- 99.2%
